Roma Laundry Soap is a brand marketed by the Crown Company. Roma is a detergent with a combination of white and blue, Mexican beans, where white is prominent. The detergent is a bit more laundry detergent than all other detergents, and its scent is that of soap, without a lavender-like fragrance of flowers or any kind. Laundry Roma is one of Mexicos most economical, long lasting and effective detergents. It is biodegradable, which means that it helps the environment, since it does not damage it, but it actually takes care of it. Roma is made from a special blend of bleaches, fabric protectors, colors and plasticizers to give you the best affordable cleaning product. Roma's fluorescent whitening agents that aid in the maintenance and protection of your whites from looking dull, blotted or off white. When choosing a detergent, Roma is the right choice, it will leave your clothes bright and clean smelling fresh. Roma also works wonders on your dishes leaving them sparkling clean, as well as removing motor oil or car grease, when your car gets really dirty and you'll notice the difference.